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Are you twisting data to suit theories, or theories to suits data?
It’s a capital mistake to theorize before one have data - Sherlock Holmes According to the Sherlock Holmes quote, you're supposed to know...

Aladine Guettaf
Oct 15, 20233 min read


Why you should take a coffee with your audience? ☕️
When I sat down to write this article, I asked myself: what would my audience really want to read? what do they want to discover? and...

Aladine Guettaf
May 27, 20233 min read
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