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Branding for better and for worse
It’s been a long time since we had a proper conversation about marketing, AI, or my early morning thoughts. Talking about thoughts, here’s a new one! It’s crazy how the place you live in impacts your creativity and productivity. I’m not talking about the house, but something bigger, the city, the neighborhood… Here’s my personal experience: I moved to Dubai for 4 months, and I had zero  inspiration to write. I tried 2 or 3 times, but I couldn’t. At the same time, I had a hell

Aladine Guettaf
Oct 195 min read
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The Proximity Effect: A Necessary Human Skill
Discover the power of the proximity effect in marketing! Learn how the proximity effect builds connections and trust, boosting your business success.

Aladine Guettaf
May 45 min read
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Why You Shouldn’t Let AI Write Your Thoughts!
We really live in a new era. I can’t tell you how many times I get the temptation to ask ChatGPT to write my blog article. But I know it...

Aladine Guettaf
Apr 155 min read
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2024 Campaigns Recap
Top 10 of the most interesting, creative, and impactful campaigns of 2024.

Aladine Guettaf
Jan 113 min read
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The Futur of Marketing
The marketer of tomorrow will be a mix of an artist and a data scientist, combining creativity with a deep understanding of technology.

Aladine Guettaf
Dec 22, 20245 min read
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How a Sentence Can Change Your Business
Crafting the Perfect One-Liner: The Key to Business Success.

Aladine Guettaf
Aug 25, 20244 min read
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The psychology of Sharing
What makes people share things! And why are some things more discussed and shared than others. What's the psychology behind this?

Aladine Guettaf
Apr 13, 20245 min read
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12 MORE RULES FOR MARKETING:
Months have passed since I wrote The 12 Rules for Marketing, and I can proudly say that it's the most liked article and one of the most...
AllaEddine Guettaf
Feb 11, 20243 min read
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Marketing is an Art Of Seduction
Seduction is a game of psychology. It's a game of entering into people spirit and mind, and making them to think about you.

Aladine Guettaf
Feb 3, 20243 min read
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Your Real Estate Marketing Strategy
Discover the secrets to a successful real estate marketing strategy. From organic marketing to paid campaigns, learn how to generate leads a

Aladine Guettaf
Nov 19, 20235 min read
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Are you twisting data to suit theories, or theories to suits data?
It’s a capital mistake to theorize before one have data - Sherlock Holmes According to the Sherlock Holmes quote, you're supposed to know...

Aladine Guettaf
Oct 15, 20233 min read
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Marketing Strategy: your five next moves
I want to start this article with something different, not really marketing-related, but something that can give you the energy to start...

Aladine Guettaf
Aug 27, 20237 min read
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Elon Musk's new vision: The bird is gone
Musk officially rebrands Twitter as X Corp. the beginning of Musk's grand vision for this "everything app"

Aladine Guettaf
Jul 30, 20231 min read
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A Barbie girl in the Marketing world
One of the greatest film marketing campaigns ever!
Everything you need to know about Barbie Marketing campaign s in this article.

Aladine Guettaf
Jul 23, 20232 min read
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How Marketing and Sales can collaborate together?
Marketing and sales are like 2 hands in the same body, If you want applause, these two have to work together. In the dynamic landscape of...

Aladine Guettaf
Jul 23, 20233 min read
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How psychology can influence customer purchasing decisions?
Marketing psychology.
How psychology can influence customer purchasing decisions?

Aladine Guettaf
Jul 21, 20233 min read
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CM3leon by Meta: state-of-the-art generative model for text and images
This July 14, Meta announced its new generative AI model: CM3leon, (pronounced like "chameleon") a single-base model that generates both...
AllaEddine Guettaf
Jul 17, 20232 min read
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Maybelline's stroke of marketing genius
When people confuse CGI and reality If scrolling on social media is part of you routine, like every human being in the last decade,...

Aladine Guettaf
Jul 16, 20232 min read
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The subtle art of giving a f**k
3 key strategies to genuinely care and give a f**k about your audience:

Aladine Guettaf
Jul 2, 20233 min read
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How to keep your marketing alive?
5 essentials to keep your marketing alive

Aladine Guettaf
Jun 5, 20232 min read
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